Spring 2025

Step into the season with the Southern Strut Spring 2025 Collection—a tribute to tradition, wildlife, and southern grit. From detailed tees capturing the spirit of turkey season, whitetail hunts, and loyal bird dogs, to premium mesh-back hats stitched with our signature lab, pointer, mallard, and antler icons—this drop is built for those who live and breathe the outdoors.

Every piece blends rugged performance with authentic Southern design. Whether you’re chasing gobblers at dawn, scouting fields, or just strutting through town, this collection delivers everyday comfort with a sportsman’s edge. Lightweight, breathable, and made to move with you—our Spring lineup is ready for whatever the season brings.