Just landed · Fall '26 hat drop
New hats. Same old porch.
Four embroidered caps, stitched for the field and the dock: a 1776 flag, a bass on the hook, and two labs that always find their way home. $32 each, in stock and ready to ship.
Grab two and shipping's on us. $64 clears the $60 line.
Fresh off the machine
New hats just landed.
Embroidered caps in trucker, rope and two-tone. Pick your dog, your flag or your fish.
Pick two, ship free. Two hats is $64, and free shipping starts at $60.
Fall 2026 · New hoodies
Hoodie weather's rolling in.
Cold blinds, early starts and football Saturdays. Our new hoodies are ready when the mornings turn.
Add a new hat. Hoodie + hat is $79 and ships free.
Fall 2026 · New long sleeves
Cool mornings, long sleeves.
Garment-dyed and broken in from day one, for the first cold snap and the long walk out.
Two long sleeves is $76. Shipping's on us.
New for Fall '26
The new tees are in.
Labs, mallards, bucks and the flag. Fresh designs on the garment-dyed tees y'all keep coming back for.
Tee + hat is $65. That's over the $60 line, so shipping's on us.
Est. 2012 · South Carolina
Fourteen Septembers in the field.
Southern Strut started in 2012 on a piece of land our family calls the farm, because that's where the horses are. Here's what we've made since.
Free shipping on orders over $60
Family-owned since 2012
Official Mossy Oak collection
Chapter one · Where it started
It started at the farm.
Our family leases a piece of land we just call the farm. We call it that because that's where the horses are. In 2012, that's where Southern Strut got its start.
Fourteen years later, it's still a family outfit. We make shirts and hats for the people we'd want to share a blind with.
2012Founded
14Septembers
SCHome ground
Chapter two · The dogs
Which dog rides in your truck?
Most of what we sell has a dog on it, and that's no accident. Pick yours and we'll show you what's been made for them.
The Lab. First one in the water, last one to quit.
The Boykin Spaniel. South Carolina's state dog.
The Pointer. Nose down, tail up, all business.
For the good dog at your house, whatever the breed.
Chapter three · The field
What are you after this season?
Ducks, deer, or the flag over the porch. Choose what you're after this season and we'll show you what to wear out there.
Cupped wings and cold mornings.
For long sits and short days.
Red, white and blue, any time of year.
Chapter four · What we stand for
What we stand for.
The dog rides up front.
Dogs are family around here. That's why so many of our designs have one on them.
Up before the birds.
We make clothes for early alarms, cold blinds and long drives home with a full truck.
Family first, since 2012.
Southern Strut is run by a family, for families who get outside together.
“Love the hat and the dog looks exactly like mine.”Verified customer review
What folks are wearing
The best sellers
Real reviews · Real folks
What folks are saying.
Straight from the people wearing it to the blind, the stand and the Sunday cookout.
Let customers speak for us
Hubz loves em!
Mariann S
The owners are amazing and so friendly
Hope Catoe
I love the shirt and the customer service is amazing. The owners son is so nice.
Hope Catoe
Nice hat, and very much a keeper. Probably get a few for my hunting buddies
Olin Dillard
Great
J.D. Myers
Quality of tees and sweats are great. Graphics very good. Golden retrievers are hunting dogs too, so I would love to add them to my collection
Anonymous
Bought these for my son; he loves the shirts!
Adam
soft and great color
Michelle Parrish
My teenage son loves it. Excellent quality.
Julie Fitzgerald
Placed the order and their shipping was fast. Thanks again
Krenson Kniphfer
I was trying to find a shirt that had a unique design and found it in this t-shirt. It looks even better on than it does in the pictures. Thank you
Krenson Kniphfer
Very nice design. It could be a little looser fit.Otherwise great T. I have 5 of these Ts and they wear great, last a long time
Anonymous
Just a badass company
keller Gustafson
Badass shirt
keller Gustafson
Loved it
Crystal H
Pull up a chair
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